You can exhibit at trade show filled with your best prospects, design a compelling display, host fun trade show games, but without capable trade show booth staffing, all is for naught.
To the throng of potential buyers who walk by and into your booth, your staffers are the face of your company. Your booth staffers must perform a wide variety of trade show activities well. If they can’t handle it, your whole company suffers in lost future business.
So, what must your booth staffers do well? For starters, avoid these 10 awful trade show activities. Here are 8 essential trade show booth staffing skills they must master for your trade show success:
One of the most popular questions our clients ask is, “What is the best way to structure how we pick winners for prize giveaways in our game?” Our clients want to feel confident they are doing the right thing to make their trade show booth games or event gamification a success.
Since we build so many different types of games for many different kinds of events, we have seen a lot of good ideas and bad ideas on picking prize winners. Below I will share only the good ones!
Rewards, Recognition, or Both?
Usually, clients want to create a fair process and make players feel like they still have a chance at success. A common fear is that the prize will appear out of reach after the first day.
On Facebook recently, a friend of mine shared a photo of a conference room that made me cringe. It was a ballroom filled with tan chairs in rows.
I felt sorry for the 600 people who were going to be stuffed into those uncomfortable chairs in rows for hours on end listening to somebody ramble through 130 slides.
Contrast that with a friend of mine who is the VP of Marketing for a Manufacturing company. He is responsible for his annual sales meeting and wanted to pump up the energy in the room. He wanted cheering, excitement, and energy.
Your Event App + SocialPoint = Improved Attendee Engagement
While we don’t make Event Apps, we always like to see what the more than 120 event app providers are doing — or not doing. This year, we were excited to see Attendee Engagement and Interactivity (top trend), Gamification (#4 trend) and Interactive Q&A (#10 trend) all rank so high on the chart. Further, we were surprised to see that many of the Event Apps reviewed by the Event Manager Blog are missing capabilities that we offer.
Because B2B marketers spend around 40% of their budgets on trade shows, exhibitors really want to know how to do shows well. And so, countless blog posts offer their advice on the key things you need to succeed at trade shows.
We’ve published our own version of that idea here, and we probably will again in the future. There have even been entire books telling you the same ideas, but in far greater detail.
Recurring tips on how to succeed at trade shows include:
- Set trade show marketing goals and objectives in tune with your overall company goals
- Find the right shows where your buyers attend
- Manage your budget for greater return on investment
- Design your trade show booth to capture attention and tell your story
- Promote your presence before, during, and after the show with promotions
- Select and train your booth staff to engage attendees and write up qualified leads
- Manage your leads for quick fulfillment and distribution to your sales team
- Repeated follow-up on your trade show leads
- Measurement and reporting of your results to justify your budget and improve performance
These are all excellent tips, and you need to meet all these steps to succeed at trade shows.
But you can get even better results when you train booth staffers to fully leverage your trivia game in their visitor interactions.
Your training depends on what kind of trivia game you offer in your booth. We have 5 different versions of trivia, so I will walk you through how to adapt your training for each style of our trivia games. If you use another kind of trivia game, you can use these ideas as inspiration.
If you want to know what experiential marketing is, you’ve come to the right place. We’ve gathered 15 experts’ definitions to help you to better grasp this growing marketing strategy.
And why does it matter what is experiential marketing? Because it works. Experiential marketing has actually been a growing strategy for years. It keeps growing because it gets companies better engaged with consumers increasingly hidden by adblockers, ad-free streaming services, and their own consumer cynicism.